Recognizing the growing demand for beauty products that deliver instant and lasting results, CLR (stand 1C50) relaunched CutiGuard CLR and MultiMoist CLR, two powerful, natural active ingredients. Backed by new studies, these actives address skin longevity and hair vitality, helping consumers look and feel their best — at first glance and beyond. In today’s fast-paced world, where people often form opinions in seconds, skin that radiates youth and health can make all the difference. The relaunch of CutiGuard CLR and MultiMoist CLR reflects CLR’s mission to empower beauty with science, offering products that make a difference.

CutiGuard CLR provides an innovative approach to skin longevity. It makes skin look visibly younger and more attractive, as demonstrated in an industry first “first impressions” study. Involving 170 so-called naïve graders of various ages and nationalities, participants assessed standardized images of volunteers before and after a six-week treatment with a cosmetic formulation containing 3% CutiGuard CLR (applied twice daily). Graders had three seconds to decide which image showed better-looking skin. The result? An overwhelming 76% of participants preferred the skin after treatment — a clear testament to the ingredient’s ability to positively shape how others perceive us.

In today’s market, efficacy, sustainability and innovation are paramount. MultiMoist CLR brings a new level of protection and performance to natural hair care, according to CLR. MultiMoist CLR represents a breakthrough solution that meets contemporary consumers’ evolving needs—not merely masking hair concerns but actively working to restore its natural beauty. It shows convincing effects in both leave-on and rinse-off formulations. MultiMoist CLR potently protects against the oxidative degradation of hair’s keratins and lipids—even after just one application in shampoo. It improves overall hair condition, shine, and suppleness. In addition, MultiMoist CLR strengthens hair and reduces frizz and static flyaway. Finally, it protects against color fading caused by repeated washing, making MultiMoist CLR a natural all-in-one solution for hair that shines, feels irresistibly soft and is effortlessly manageable. These studies confirm what consumers value most: results they can see and feel.

More info: CLR, +49 30 85 10 26 0; Email: [email protected]; Website: www.clr-berlin.com